Joint Tourism & Hospitality and HSAAC Meeting

Description

Promoting Florida's Historic Coast: Current Initiatives and Strategic Updates from the Visitors and Convention Bureau

Speaker: Susan Phillips, President & CEO, St Augustine, Ponte Vedra & the Beaches Visitors & Convention Bureau

Join us to learn about latest developments and upcoming activities of the VCB. Susan will provide updates and outline key initiatives for FY2025, that promote the area as a premier global destination for leisure and group travel, which include strategies to generate demand and attract visitors to explore the unique offerings of the area, connect with locals, and experience the rich history and authentic products of the region. 

Susan Phillips has nearly 40 years of experience in the travel and hospitality, aviation, legal, and financial services industries with expertise in large-scale management of marketing, media, public relations, and business strategy

Ms. Phillips is the President & Chief Executive Officer of the St. Johns County Visitors & Convention Bureau (VCB). Previously she was the Director of Tourism Promotion & Strategic Alliances at the Bureau, where she successfully worked to enhance Florida’s Historic Coast as a popular tourism and meetings destination through promotion and strategic partnerships with corporate, media, and governmental projects to bring TV production, film, and other promotional opportunities to the destination. She has been responsible for the VCB’s strategic planning; involved in brand development; and provided marketing agency supervision and oversight of the VCB’s advertising agency, interactive website marketing agency, Hispanic PR media agency, and fulfillment and distribution agency.