St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau "Must Do Experiences" Marketing Campaign Wins Gold

The North American Travel Journalists Association (NATJA) announced that St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau’s (VCB) “Must Do Experiences” marketing campaign won a Gold Award in the Creative Marketing Campaign category of the 33rd Annual North American Travel Journalists Awards Competition. This awards competition honors the best of the best in travel journalism, photography, and destination marketing.  

“Our independent panel of judges remarked on the difficulty they had selecting winners,” stated NATJA CEO, Helen Hernandez. “We are proud of the winners of this year's competition, many of whom are members of NATJA, which speaks to the caliber of talent and professionalism in the organization.”

Judges for the competition included award-winning newspaper and magazine editors, and educators from across journalism disciplines. 

The VCB’s “Must Do Experiences” campaign shares a tie for Gold in the Creative Marketing Campaign competition with Indiana Destination Development Corporation’s “Total Eclipse in Indiana 2024” campaign. Punta Gorda/Englewood Beach, Florida VCB, won Silver for their “Pure Florida Advertising Campaign”, and Lawrence, Kansas won Bronze for the “Lawrence Kansas Summer Fun Campaign”.

“We are honored to be recognized with Gold by NATJA for what we believe is one of our best promotional campaigns, said Susan Phillips, President and CEO of St. Augustine, Ponte Vedra & The Beaches VCB. “We credit this win to the local tourism community who share the passion for what they do and support one another through the campaign.” 

The Must Do Experiences videos can be viewed at https://www.floridashistoriccoast.com/things-to-do/must-do-experiences-on-floridas-historic-coast/